Insights

The untapped potential of conjoint analysis in public opinion research

Conjoint analysis is an underused but powerful survey methodology for public opinion research and public affairs campaigns. Conjoint analysis helps unravel the complexities of the public’s decision-making as they weigh trade-offs and make choices. Pluriel can partner with you to harness the power of conjoint analysis to deliver cost-effective, fast, and actionable insights.

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Insights

Why we love MaxDiff for message testing

MaxDiff is a methodology we love for message testing in advocacy campaigns. Increasingly popular in marketing and product research, Pluriel applies this method to the public affairs and strategic communications space to deliver relevant, accurate, and actionable insights.

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Insights

All survey weights are not created equal

Pluriel uses what we know to be the best method for making sure the data we collect is representative of the population. Our proprietary weighting algorithm relies on a combination of marginal and joint distributions to get you the most accurate data every time—we don’t ignore the fact that certain demographic factors are interconnected.

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Insights

Why we’ll always be an online-first research company

Online sampling gives us more representative samples, and helps ensure that you get more representative, unbiased, cost-effective, and fast results. It also lets us use the most cutting-edge research designs that get you the most relevant and useful data.

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